THE SMOOTHIE® WATCH FOUNDERS.
The Company Swiss Watches Distribution
Pierre-Louis Rochat and Christophe Meyer joined competences and created the Swiss Watches Distribution company in 2010. Both were active in the production of cutting stones destinated to jewelry and watches and the development of Swiss watches. Born and raised in traditional watchmakers families of ‘La Vallée de Joux’, they decided to create their own brand. They faced the challenge to create a high-quality Swiss Made watch within an affordable price range and an exclusive design.